It's great to have a friend like GL Hoffman, who leads JobDig and writes the popular blog, What Would Dad Say? A furry orange dog, with bone in mouth, arrived in the weekend mail... Now that's a brainy marketing strategy GL launched to make clients aware that JobDig burrows down to find juicy job bones.Why's GL's strategy brainy?
He tapped into spatial intelligence to attract attention and win over more clients. Picture folks at a job fair carrying JobDig dogs in colorful cardboard kennels stirring other people's curiosity. Wouldn't you wend your way to the JobDig booth and also to the JobDig web site to see what's up?
The JobDig URL and phone number stand out on each end of the kennel... almost tempting you to begin a search. Since about 75% of workers are exploring other employment opportunities because they're dissatisfied with current jobs, GL's light-hearted approaches for new possibilities make sense.
The kennel's covered with dogs "suited up" for many occupations... Singer, Manager, Policeman, Painter. The choice's yours...
Because Everyone Should Dig Their Job... That's mining the best of your linguistic intelligence GL. That byline makes music... it's so memorable.
Digging for more of your intelligences to market your service or product is a great kickstarter to attract folks' attention like GL did. What's your brainy marketing strategy?
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