Your Brain's Lazy - Jolt It!

Ever attempt to create a new marketing plan, and stale ideas stall you? Nothing new surfaces... Interestingly, the human brain reverts to the familiar... Your brain's lazy. Rather than "birth" a brand new "baby," which takes labor, your cranium sticks to past experiences stored in your basal ganglia. You see why "in the box" thinking soon overtakes your "brainstorming sessions. No wonder mediocrity overtakes many organizations.

Neuroscientists tell us the way you perceive goes beyond what your eyes and ears transmit to your brain. Perception, or the "aha," is created in the brain itself! Are you the kind of person who does things that others say "can't be done?" Howard Schultz, Steve Jobs, Larry Page and Sergei Brin and Jeff Besos established some of today's most innovative companies, and brought novelty to the marketplace. Voila, Starbucks, Apple, Google and Amazon.com came to life. These four represent distinctive and distinctively American contributions to capitalism, Washington Post writers, James Ledbetter and Jacob Weisberg, assert.

Good news is that you too, have potential to be an inventor! "In order to think creatively," according to Gregory Berns, who recently published, Iconoclast, "you must develop new neural pathways and break out of the cycle of experience-dependent categorization." He adds, you can jolt your brain to energize new feats by surprising it with new information or an unfamiliar environment.

Try tapping variety of your intelligences as you launch your next project. Be sure to use intelligences that seem unlikely choices... Believe me, revelations emerge as you engage new perspectives, rather than relying on the familiar. Try these pathways to stir new thinking:

Musical - Music Can Move Your Brian Waves to Benefit You

Logical-mathematical - Your Brain on Numbers

Spatial - Color Your Banner - Color Your Brain!

Naturalistic - Nature Nurtures the Mind

Interpersonal - Want to Ratchet Up Your Networking? - tips by Darren Rowse

Verbal-linguistic - Find Oomph in Creative Editing - tips by Joanna Young

Bodily-kinesthetic - Play to Recharge Your Brain

Intrapersonal - Treat Myself - Lyrics to Inspire

Be sure you have a positive mindset as you begin, since positives stir serotonin, a miracle drug at work, to flow in your brain.

Ready to create a novelty in your business?

Please share your strategies to tap your creative mind. I'll highlight these in a follow-up blog.