Kevin Roberts' insights dance in your brain long after you hear what's on his mind. Interestingly, he suggests that corporations deliver an "emotional bonus way beyond price" by delighting customers. Give service beyond customers' expectations.While many organizations zero in on the rational, on their way to conclusions, for Roberts emotions are key - Emotions that lead to action. It makes sense since most people's decisions to buy are driven by emotion.
In Lovemarks: the future beyond brands, Roberts shows by building respect and inspiring Love, business can move the world.
Listen as CEO Kevin Roberts shares a primer on his unique leadership style in this YouTube video...
Roberts poses many questions... driven by insatiable curiosity. I look forward to hearing more from Kevin at HSM Americas World Business Forum in New York City October 6-7, 2009.
If you had a chance to ask Kevin Roberts a question, what would yours be?
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