- more money spent on software to keep hackers away
- car insurer notice to cancel policy because hubby had two minor accidents in snow, though they sell policy in snow belt
- high pressure telephone marketers wanting to move money from my pocket to theirs through manipulative talk
- e-mail pfishing
- social media account theft - viral crooks
- identity theft
- politicians who sit in Albany and Washington with more of their interests in mind than the people's they represent
Jim, a friend with a business start-up, encountered a slick businessman who kept his fee to himself until after a session explaining how he could market and double profitability. Immediately after the session, the businessman promptly sent Jim a bill for $2,000, payable in 30 days. Business friend advised Jim not to pay, when he took his problem to them. He held tight. Unbelievably, he was sent a notice to appear in court for non-payment. Jim was advised this time to go to court and take what evidence he had. Jim held firm, went to court, and the judge dismissed the case, and ordered the businessman to pay the court fees. I wonder how many in Jim's shoes pay up because of fear.
A lot of folks take interest in our ability to get ahead and make money, but who's interest do they have in mind? As you can see, I've developed a level of skepticism... and I'd like to tackle that.
Are you curious as to how how trust is formed in people's brains. Are people rewired for less trust because there appears to be more "snake oil" salesmen out there than there used to be?
Two regions of the brain affect trust: the amygdala, which processes fear, danger and possibly risk of social betrayal; and an area of the striatum, part of the circuity that guides and adjusts future behavior based on reward feedback. Swiss scientists found that oxytocin affects people's responses positively specifically related to trust. Since our brains have great plasticity and can be rewired, I hope to rewire mine to be more open, yet careful, too.
Our brains wire more easily for negative connections and these are harder to overcome, while positive connections are harder to create and tend to leave faster. Why is this true? Ellen Weber shows that
Our brains wire more easily for negative connections and these are harder to overcome, while positive connections are harder to create and tend to leave faster. Why is this true? Ellen Weber shows that
Fear tactics or stress over-stimulate the amygdala and excite the brain’s circuitry. Threats, for instance, increase dangerous cortisol chemicals and lower levels of serotonin, the adrenalin for well-being.Not too surprisingly, first impressions count when you want to build a lasting trust, according to researcher Robert Lount. He suggests a person forms a first impression and sticks to it, looking for future cues that are consistent with this first impression.
In a recent study of people from 29 Asian countries shows that individuals with high levels of trust in the mass media tend to be healthier.
These findings align with Steve Rubel's assessment that "trust in experts rises - social media and PR still win." At the same time, however, trust in peers surprisingly dropped from 47% to 27%.
Rubel adds:
Blogs, Facebook, Twitter, YouTube, you name it are by far the fastest and most effective ways for an any individual or a company to build a thought leadership footprint... All it means that we'll have to work harder to build credibility through online thought leadership. If you're doing this with scale, you will win.
The punchline: All this means is less fluff and more substance. And that's a good thing.
You can rewire your brain for more trust, though in these times it takes conscious focus and effort. Global companies see trust as a major focus today. Are you working to establish trust as you take interest in others?
I will listen to hear what others say and contemplate it... You?
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