IPHONE APPSTORE SECRETS

To advertise or to not advertise

iPhone AppStore Secrets - Pinch Media

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Bonus link:
iPhone app buyers survey

AppStore on the Web as it looks in iTunes

Yahoo to provide UK's 3 with mobile ads

Pissing Google territory

Yahoo has struck a deal with mobile operator 3 UK to sell display ads and sponsored links on the company's Planet 3 portal site.
Yahoo becomes the shark for mobile internet advertising, indeed.

Where's Google ? Loosing its steam ? It appears that Yahoo OneSearch gets edge with operators.
I am not sure about consumer market ( if there is one ).

WAP browsing is still not for broad market, only iPhone is there to drive usage.
Operators mobile portals are lousy and killing subcribers with data rates.
Portals suck.

But for sure, ''mobile checkout'' is still in operators hands and no promising solution is on the market yet.

Well, nobody has dominant position and it is hard to measure those things at the moment.

iPhone era

A brick for the ''fast'', ''aware'' and ''social'' mobile Web with a better sales touch


Extremely wise choice by Apple for the release of 3G iPhone.

Apple 'Inc. will launch new iPhone 3G in Germany, the Netherlands and Austria July 11. It's in Europe ( T-Mobile empire ) , and what is best of all ; later this year, T-Mobile will start offering the phone to customers in Croatia ( my country ) , the Czech Republic, Hungary, Poland and Slovakia ( Eastern Europe )

What does this tell us ? Where's global test bed for brave new mobile world ? Welcome to Eastern Europe.
Just as I preached here on Zec Online Journal blog for years hehehe. Thanks Steve, now I like you more ( before ).

Just a short note, iPhone is now indeed gaining first-mover advantage and with some smart and practical solutions ( Web as a platform, good carrier deals, solving music downloads, SMS services ) could be pervasive in the next few years just like iPod ( but needs to put more flavor to it ) . Nokia and Google won't give up.

''Giveaway'' is expected as well. Go to sleep ;)

Google Android SDK Is Out

Mobile software developement with Android , the newcomer from last week ?
Ready to PR start. Even marketing program is in place.
At first glance, it looks to me like May 2007 when Facebook announced their App platform only this platform works in mobile internet ecosystem.

There will be thousands apps blooming, but only 5 % will actually matter over time. ;) Digital icons and avatar graveyards or per aspera to success and fame.

If you ( The developer, yes, you ) build BoozeMail, iLike,Are you a naughty girl - I'll be happy with that for more than a week. If I'll be able to find it in my app folder trees and the display doesn't show ''one big ERROR'' ;)

I'll look further into this long tail business.
Where's Apple ? Who knows what Steve Jobs is now thinking of Eric Schmidt ? ;))

Many places are set up to provide more information for Android SDK:

Blog
Faq
Groups

Time to be patient. More than ever :)

Google's secret feature inside iPhone ?

A magic carpet for the iPhone ? Google.

Google Phone project doesn't exist per se ( hardware ), the concept might be special software arrangment inside iPhone based on Google Maps & gLocal & gEarth API suite.

Location- aware web & mobile service/browser/app/code ( call it whatever you like ) that will serve as a glue between physical and virtual locations ( via object hyperlinking, sort of, call it information nuggets, placemarks etc. ) .
Suddenly, iPhone user could be having a '' cloud '' and exchange information with the surrounding ( other people, places etc. ).

Google will call your phone to connect you to the business you are searching ( just one example ).

I was doing much research lately about iPhone and possible Google phone so I looked into every possible scenario and found this one as the most appealing to all parties, including end users.

Something was missing all the time. We hear a lot of yelling like ''mobile, mobile, mobile'', then ''maps, maps, maps ''. Well, Google Maps. My maps, my local placemark, review, news...Google free call !

Why would I buy ( I'm in Croatia right now, so I won't ) a handset that costs $ 599 only to make calls, use multimedia etc. ?
Well, I've come to realise it might be worth the price ( I am on defensive and yet unconvinced when talkning about battery, Edge instead of 3G, GPS , and if it is about niche product which it is for start).

There's got to be something that will make Google go not just inside iPhone but to other mass phones on the market. It will NOT change the world solely with iPhone, but it will challenge the current thinking and the way we used to think about mobile.

Suddenly, we will be aware of another informational element ( geobrowsing, information geo layer ) and the wholy new way of making locally accessable information for the mobile phone ( can't say much more about the tech implementation it will be used- GPS probably not available from day 1., user will be asked to provide default location ).

Google will do just fine with extremelly targeted and personal ads. No need to elaborate that. Click-to-call.
Searches will be tailored to location, history of searches in that location , daytime, personal preferences and the results won't be the same for everybody.

But more important, Google will do the CALL for you when you search local businessess and will call you FOR FREE , unless you provide Google mobile number.

Google Phone Company , sort of ;)

Sort of informational / wireless cloud around our heads and authoring tools in our hands ( some authoring widgets for making user-generated content fo the location- annotation if you like ).

These are all ideas floating around a decade , in one or another form, but Apple and Google partnership could be real execution of these ideas.

And as I already said in my previous articles, if Apple succeeds in making the 'widget' the standard app delivery service for cell phone usage, then they can succeed in delivering the first mass-market entirely web-based computing platform and Google could get opportunity to for ''inovative'' software delivery ( the trend is there ).

Maybe my thought are only wild speculations and wishful thinking, but we will know everything on the 29th when iPhone ships ;)

Annotation of the Earth could become reality and sort of ''augmented reality'' perceived on the phone.
''The Google globe'' if you like and you are good to go if you are not privacy advocate ;)

All of this could lead to new way of using, organising and creating information, and Google will surely try to make sense out of this content bits and make a buck.

Here are my other articles about the similar subject during my research:

Google widgets for iPhone ?
Google Mobile Gadget ?
Mobile Web Tablet ( see the end of the article )

Google Vision With The Grande Phone App

A future gadget ?

Wow, what's this ?

It's a concept developed by UK designer Callum Peden.
''Branded'' as Google Vision features a handset-type device that opens out to reveal a retractable flexible screen.

Callum envisages WiFi access , GPS, image recognication features etc.
Nice try. But if you take in the account what Andy Rubin did with Android software that is now part of Google Inc, things can get more interesting ;))

Still, I don't think Google is acctually building mobile device.
They are in the software and media business .

So, my guess is still that Google will build UI software platform for mass market mobile phones .

The Grande Phone App is only my fictional name for Google's suite of apps that will include Search, Gmail, Maps and Gtalk etc co-developed with MNO, handset makers and advertisers.

Just like Dr. Eric Schmidt, Google CEO, once said;

Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones.

Maybe Blyk is onto something after all.

Engage user's pocket

Look back in the year 2005 and messianic prophets talking about mobile advertising.

Financial Times run a piece about mobile advertising on the front page ( April 6th, 2005 edition) presenting interview with Andrew Robertson the CEO of BBDO, the global advertising agency ( the world's third largest ) .

Why he thought mobiles will become key ad medium in the future ?
It's easy to understand why he thought like many of us, but I wouldn't call it ''key'' medium cause it's just one piece of the advertising puzzle .

The trouble is in the execution. So, rightly he said :

'' You have no way to interrupt because they ( users ) can choose what they can do.The opportunity is if you can create some content that they want to engage with, they can do that all of the time from anywhere.

We´re delighted that many of the smartest thinkers in traditional agencies share our vision of the future. The question for advertisers is whether agencies can do more that talk the talk - does their current business model and company structure allow them to embrace this new future.

We find that Agency chiefs do want to move forward, but find themselves limited by the fact they are essentially factories devoted to creating TV commercials.''

The forcast by Mr. Robertson was way ahead of time and the promise is still not fullfilled. Since then, there was story about YouTube not MobileTube we all know very well...

Mobile phones are just in the ''waiting lanes''.