Engage user's pocket

Look back in the year 2005 and messianic prophets talking about mobile advertising.

Financial Times run a piece about mobile advertising on the front page ( April 6th, 2005 edition) presenting interview with Andrew Robertson the CEO of BBDO, the global advertising agency ( the world's third largest ) .

Why he thought mobiles will become key ad medium in the future ?
It's easy to understand why he thought like many of us, but I wouldn't call it ''key'' medium cause it's just one piece of the advertising puzzle .

The trouble is in the execution. So, rightly he said :

'' You have no way to interrupt because they ( users ) can choose what they can do.The opportunity is if you can create some content that they want to engage with, they can do that all of the time from anywhere.

We´re delighted that many of the smartest thinkers in traditional agencies share our vision of the future. The question for advertisers is whether agencies can do more that talk the talk - does their current business model and company structure allow them to embrace this new future.

We find that Agency chiefs do want to move forward, but find themselves limited by the fact they are essentially factories devoted to creating TV commercials.''

The forcast by Mr. Robertson was way ahead of time and the promise is still not fullfilled. Since then, there was story about YouTube not MobileTube we all know very well...

Mobile phones are just in the ''waiting lanes''.

Passions that Lead the Dance in My Brain

Hmm...what am I most passionate about and what drives me most?

Intriguingly, as our brain processes passions or emotions, it involves higher cognition. "...the amygdala may serve, among other purposes, a general vigilance function aimed at preparing people to better cope with challenging situations," Yale researchers hypothesize, "and also the ability to sort information according to its relevance to the task at hand."

No wonder passions lead us deeper into some areas more than others. Since we're all so unique, interests that drive us look different for every person.

In a recent meme, Bob Hruzek challenged me to share my obsessions/compulsions or the things in my life that take me overboard. I like Bob Hruzek's slant to focus on the positive side of the obsessive/compulsive meme. So, here's passions that drive me.

Faith - from the time I was young, I knew God loved me. I have come to know the extravagance of Christ's love in my life and in my family's, too.

Family - I have a deep love for each person in my family - my husband, three children and five grandchildren. Each is so amazing and each time I'm with them I learn more about their interests and concerns. I love it when our vintage 1836 Stagecoach Inn bursts at the seams with family. These are happy times.

MITA Work - surprisingly, I became very intrigued by the powerful work Dr. Ellen Weber does in the area of learning and assessment, both in university and business. When I observed Ellen interacting with people during a MITA Institute, I was curious, amazed and drawn to learn more. For some reason I could not get enough and because I kept asking Ellen questions, she told me I needed to follow my curiosity and earn a PhD. Suddenly all the myths about how I really perceived myself surfaced. For instance, I thought I couldn't learn as well because I was in my late 50's and I also thought I was not smart enough to pass all the entrance tests required. One-by-one these myths shattered. Through MITA I continue to grow and learn as I teach others. What a privilege to collaborate with Ellen in the MITA work that provides skills to others all across the globe.

Play with Ideas I love to tackle problems and see new ways of doing things. Nothing is more refreshing than to solve problems at hand. And I do that by playing with ideas as an artist does to develop a painting.

Fun I work hard and I play hard! From the badminton tournaments with my grandsons, to golf, making videos, photography, and now writing blogs, spaces for these activities keep me energized.

Thanks Bob, for challenging me since it helped me stop and reflect. Reflection helps me both look backwards and forward and helps me see where I need to adjust and change.

Along with me, Bob tagged William Tully Ilker Yoldas Chip Camden Char Polanosky

So here’s the handoff rules:

A) Link back to who tagged you, and,

B) Write! What are you obsessive/passionate about?

I'm tagging Katia from Brazil, Chris Brown, Tony D. Clark, Galba Bright and Ellen Weber

Now fire up your amygdala so that even doctors are amazed when they examine your MRI's and see your brain dance when its fired with passion.

Bloggers Help Us Grow More of Our Eight Intelligences

As I've visited several sites during the course of a week I recognize folks who make the most of the eight intelligences as they blog. In a sense I discover new ways to grow my own! See what you might grow for yourself, too!

Spatial Intelligence Matt Owen at Spur'N Conversations helps us "get into" the excitement of bull riding in a series of photos on his site. He says there is a sharing group at Flicker.com. Have you ever considered using just photos to express ideas? Don't forget a picture is worth 1,000 words!

Intrapersonal Intelligence Mark at Unconventional Blog asks very reflective questions about why businesses seem to hang on to practices that don't make much sense. For instance, "Why do managers complain for years about slackers under their command but allow them to continue collecting paychecks?" There's lots to chew on in this post.

Musical Intelligence MarkK advises budding Indie, rock, metal, jazz, country, hip hop and other bands who want to be discovered to consider signing up at Ska Bands, launched recently to give exposure to new independent artists.

Logical-Mathematical Intelligence Anthony Z. at The Agency Blog shares a very fun post about percentages. He asks if it's impossible to give more than 100%. Check this out for a laugh to see what you likely do when you exceed 100%!

Interpersonal Intelligence Katia Adams from Brazil asks a great question about the social smarts of some folks who burp, belch and fart in public. She finds the "excuse me," which does follow at times, to be rather hypocritical. How do you sense this fits into social smarts?

Verbal-Linguistic Intelligence Rick Cockrum shares that he is fascinated by words. He says, "We also use them to articulate to ourselves. In putting a name on a thing we can set it outside, turn it, look at it, reflect on it. Without reflection, we become victims of our own unconscious, unexpressed beliefs." Ever searched for just the right word to express ideas? The quest for the right word's very rewarding!

Bodily-kinesthetic Intelligence Ever considered biking to work as a way to keep both your body and brain fit as well as to help our environment? Braxton Pulley tells us that Bike to Work Week is coming up May 14 - 19. He's already dusting off his bike. Biking adds pleasure and benefits your day. I'm hoping fellow blogger Bob Glava can fill us in more about his biking adventures!

Naturalistic Intelligence Tankwoman reminds us that today's Earth Day and she suggests that we all celebrate and enjoy the beauty of the world around us.

Tomorrow, go out and take a walk. Savor the spring, enjoy the wonder of nature, celebrate the planet. And after you have felt the boundless joy of a spring day, make a commitment to this place we call home.

Take Action. This is the most important thing you will do this year, even this decade, and quite possibly, in your lifetime.

I'm reminded that we're stewards of this earth. What are you doing to create a legacy for the next generations?

Is your noodle buzzing with new ideas as mine is?

Web Balkanisation

The Web is split up

Stephen Wellman from InformationWeek was among the crowd in the auditorium during Google presentation about mobile applications and service and quotes Google user experience designer Leland Rechis who said:

''Rechis said, bluntly, that the mobile Web is balkanized, "The Pangaea of the Web is gone." And don't expect this to change anytime soon, either. Thanks to carrier portals and off portal applications, there is no one mobile standard to develop for.''

Read, Google thinks there's a two-tier Web and it won't be reversed fact.
I realised this one year ago when they labeled their search as ''Web'' and ''Mobile Web''.
Tim Berners Lee is strongly against this view but it's a simple truth.

Paul Golding even thinks we can't call it ''Mobile Web'' either. Maybe we should wait DoCoMo to define it :))

Follow up:
What term Pangaea means

VoiceIndigo preloaded podcasts support

Audio- centric mobile service

Samsung UpStage will be the first mobile phone by the global handset maker preloaded with podcasting software provided by VoiceIndigo with its catalogue service and advertising solution.

The service will be free for the consumer ( but not for Sprint ).
This solution is enabled for Sprint users in USA.

The trouble I have with those sort of services is web-based management of the subscription service.
It must me managable from the very same device from which you are occasionally listen audio content.

Latest edition of MobileMedia here in Croatia showed on the main page Beyonce Knowles holding dual-faced Samsung UpStage ( SPH-M620 ) phone. It's clearly phone for mobile entertainment.

VoiceIndigo podcasting app is only one feature but of equal importance just like Bluetooth or 1,3 Mpx camera.

Tuning into the Big Picture: Advantages of Mature Minds

Do you see the big picture or are you distracted by details? Interestingly, the aging process improves certain abilities. Researchers from McMaster University discovered that older people tend to grasp the big picture faster than younger counterparts. Aging changes the way we see the world...

What's really exciting is that as we age the ability of one brain cell to inhibit another lessens. While younger folks easily find an object hidden amongst clutter, they have a hard time tuning into the clutter itself. "As we grow older, Patrick Bennett, Canada Research Chair at McMaster says, "it becomes harder to concentrate on one thing and ignore everything else." Past research revealed this to be true in cognition and speech, and now this study affirms the same in vision.

The researchers think the visual effect is due to "changes in the effectiveness of inhibitory neurotransmitters in the brain." These neurotransmitters modify the way in which brain cells talk to each other. Some present barriers and others enhance conversations. So what does that mean to you?



Serotonin's a neurotransmitter that plays a very important role in a wide rage of brain functions. In addition to mood control, it helps regulate sleep, perception of pain, body temperature, blood pressure and hormonal activity. Dr. Ellen Weber offers some tactics to increase serotonin:

• Stop to smell the coffee brewing
• Listen to your favorite music on your way to work
• Laugh at everything today -- especially at yourself
• Look at art around you as the artist might enjoy it
• Go for a walk at lunch
• Invite an old friend for dinner
• Give away one of your most successful strategies to a fellow worker
• Stretch...move...breathe deeply
• Remember a time when you were good to you - and repeat it
• Snack on trail mix or something for good energy
• Tell a story or invite one from a younger, less-confident worker
• Plan one thing you most enjoy to do today after work

On the other hand here are some of the things that inhibit peak performance of neurotransmitters:

• Depression
• Drinking
• Drugs
• Oxygen deprivation
• Smoking
• Stress
• Unchallenging environments

Organizations with leaders who see the big picture, alongside younger ones who focus on details, draw from the best of both perspectives. That ups the ante for incredible outcomes.

How will you keep your noodle sparking through a lifetime?

Thought of a day about mobility

Two simple truths:
The World Wide Web is vast, and mobile phones are small.