Engage user's pocket

Look back in the year 2005 and messianic prophets talking about mobile advertising.

Financial Times run a piece about mobile advertising on the front page ( April 6th, 2005 edition) presenting interview with Andrew Robertson the CEO of BBDO, the global advertising agency ( the world's third largest ) .

Why he thought mobiles will become key ad medium in the future ?
It's easy to understand why he thought like many of us, but I wouldn't call it ''key'' medium cause it's just one piece of the advertising puzzle .

The trouble is in the execution. So, rightly he said :

'' You have no way to interrupt because they ( users ) can choose what they can do.The opportunity is if you can create some content that they want to engage with, they can do that all of the time from anywhere.

We´re delighted that many of the smartest thinkers in traditional agencies share our vision of the future. The question for advertisers is whether agencies can do more that talk the talk - does their current business model and company structure allow them to embrace this new future.

We find that Agency chiefs do want to move forward, but find themselves limited by the fact they are essentially factories devoted to creating TV commercials.''

The forcast by Mr. Robertson was way ahead of time and the promise is still not fullfilled. Since then, there was story about YouTube not MobileTube we all know very well...

Mobile phones are just in the ''waiting lanes''.

Passions that Lead the Dance in My Brain

Hmm...what am I most passionate about and what drives me most?

Intriguingly, as our brain processes passions or emotions, it involves higher cognition. "...the amygdala may serve, among other purposes, a general vigilance function aimed at preparing people to better cope with challenging situations," Yale researchers hypothesize, "and also the ability to sort information according to its relevance to the task at hand."

No wonder passions lead us deeper into some areas more than others. Since we're all so unique, interests that drive us look different for every person.

In a recent meme, Bob Hruzek challenged me to share my obsessions/compulsions or the things in my life that take me overboard. I like Bob Hruzek's slant to focus on the positive side of the obsessive/compulsive meme. So, here's passions that drive me.

Faith - from the time I was young, I knew God loved me. I have come to know the extravagance of Christ's love in my life and in my family's, too.

Family - I have a deep love for each person in my family - my husband, three children and five grandchildren. Each is so amazing and each time I'm with them I learn more about their interests and concerns. I love it when our vintage 1836 Stagecoach Inn bursts at the seams with family. These are happy times.

MITA Work - surprisingly, I became very intrigued by the powerful work Dr. Ellen Weber does in the area of learning and assessment, both in university and business. When I observed Ellen interacting with people during a MITA Institute, I was curious, amazed and drawn to learn more. For some reason I could not get enough and because I kept asking Ellen questions, she told me I needed to follow my curiosity and earn a PhD. Suddenly all the myths about how I really perceived myself surfaced. For instance, I thought I couldn't learn as well because I was in my late 50's and I also thought I was not smart enough to pass all the entrance tests required. One-by-one these myths shattered. Through MITA I continue to grow and learn as I teach others. What a privilege to collaborate with Ellen in the MITA work that provides skills to others all across the globe.

Play with Ideas I love to tackle problems and see new ways of doing things. Nothing is more refreshing than to solve problems at hand. And I do that by playing with ideas as an artist does to develop a painting.

Fun I work hard and I play hard! From the badminton tournaments with my grandsons, to golf, making videos, photography, and now writing blogs, spaces for these activities keep me energized.

Thanks Bob, for challenging me since it helped me stop and reflect. Reflection helps me both look backwards and forward and helps me see where I need to adjust and change.

Along with me, Bob tagged William Tully Ilker Yoldas Chip Camden Char Polanosky

So here’s the handoff rules:

A) Link back to who tagged you, and,

B) Write! What are you obsessive/passionate about?

I'm tagging Katia from Brazil, Chris Brown, Tony D. Clark, Galba Bright and Ellen Weber

Now fire up your amygdala so that even doctors are amazed when they examine your MRI's and see your brain dance when its fired with passion.

Bloggers Help Us Grow More of Our Eight Intelligences

As I've visited several sites during the course of a week I recognize folks who make the most of the eight intelligences as they blog. In a sense I discover new ways to grow my own! See what you might grow for yourself, too!

Spatial Intelligence Matt Owen at Spur'N Conversations helps us "get into" the excitement of bull riding in a series of photos on his site. He says there is a sharing group at Flicker.com. Have you ever considered using just photos to express ideas? Don't forget a picture is worth 1,000 words!

Intrapersonal Intelligence Mark at Unconventional Blog asks very reflective questions about why businesses seem to hang on to practices that don't make much sense. For instance, "Why do managers complain for years about slackers under their command but allow them to continue collecting paychecks?" There's lots to chew on in this post.

Musical Intelligence MarkK advises budding Indie, rock, metal, jazz, country, hip hop and other bands who want to be discovered to consider signing up at Ska Bands, launched recently to give exposure to new independent artists.

Logical-Mathematical Intelligence Anthony Z. at The Agency Blog shares a very fun post about percentages. He asks if it's impossible to give more than 100%. Check this out for a laugh to see what you likely do when you exceed 100%!

Interpersonal Intelligence Katia Adams from Brazil asks a great question about the social smarts of some folks who burp, belch and fart in public. She finds the "excuse me," which does follow at times, to be rather hypocritical. How do you sense this fits into social smarts?

Verbal-Linguistic Intelligence Rick Cockrum shares that he is fascinated by words. He says, "We also use them to articulate to ourselves. In putting a name on a thing we can set it outside, turn it, look at it, reflect on it. Without reflection, we become victims of our own unconscious, unexpressed beliefs." Ever searched for just the right word to express ideas? The quest for the right word's very rewarding!

Bodily-kinesthetic Intelligence Ever considered biking to work as a way to keep both your body and brain fit as well as to help our environment? Braxton Pulley tells us that Bike to Work Week is coming up May 14 - 19. He's already dusting off his bike. Biking adds pleasure and benefits your day. I'm hoping fellow blogger Bob Glava can fill us in more about his biking adventures!

Naturalistic Intelligence Tankwoman reminds us that today's Earth Day and she suggests that we all celebrate and enjoy the beauty of the world around us.

Tomorrow, go out and take a walk. Savor the spring, enjoy the wonder of nature, celebrate the planet. And after you have felt the boundless joy of a spring day, make a commitment to this place we call home.

Take Action. This is the most important thing you will do this year, even this decade, and quite possibly, in your lifetime.

I'm reminded that we're stewards of this earth. What are you doing to create a legacy for the next generations?

Is your noodle buzzing with new ideas as mine is?

Web Balkanisation

The Web is split up

Stephen Wellman from InformationWeek was among the crowd in the auditorium during Google presentation about mobile applications and service and quotes Google user experience designer Leland Rechis who said:

''Rechis said, bluntly, that the mobile Web is balkanized, "The Pangaea of the Web is gone." And don't expect this to change anytime soon, either. Thanks to carrier portals and off portal applications, there is no one mobile standard to develop for.''

Read, Google thinks there's a two-tier Web and it won't be reversed fact.
I realised this one year ago when they labeled their search as ''Web'' and ''Mobile Web''.
Tim Berners Lee is strongly against this view but it's a simple truth.

Paul Golding even thinks we can't call it ''Mobile Web'' either. Maybe we should wait DoCoMo to define it :))

Follow up:
What term Pangaea means

VoiceIndigo preloaded podcasts support

Audio- centric mobile service

Samsung UpStage will be the first mobile phone by the global handset maker preloaded with podcasting software provided by VoiceIndigo with its catalogue service and advertising solution.

The service will be free for the consumer ( but not for Sprint ).
This solution is enabled for Sprint users in USA.

The trouble I have with those sort of services is web-based management of the subscription service.
It must me managable from the very same device from which you are occasionally listen audio content.

Latest edition of MobileMedia here in Croatia showed on the main page Beyonce Knowles holding dual-faced Samsung UpStage ( SPH-M620 ) phone. It's clearly phone for mobile entertainment.

VoiceIndigo podcasting app is only one feature but of equal importance just like Bluetooth or 1,3 Mpx camera.

Tuning into the Big Picture: Advantages of Mature Minds

Do you see the big picture or are you distracted by details? Interestingly, the aging process improves certain abilities. Researchers from McMaster University discovered that older people tend to grasp the big picture faster than younger counterparts. Aging changes the way we see the world...

What's really exciting is that as we age the ability of one brain cell to inhibit another lessens. While younger folks easily find an object hidden amongst clutter, they have a hard time tuning into the clutter itself. "As we grow older, Patrick Bennett, Canada Research Chair at McMaster says, "it becomes harder to concentrate on one thing and ignore everything else." Past research revealed this to be true in cognition and speech, and now this study affirms the same in vision.

The researchers think the visual effect is due to "changes in the effectiveness of inhibitory neurotransmitters in the brain." These neurotransmitters modify the way in which brain cells talk to each other. Some present barriers and others enhance conversations. So what does that mean to you?



Serotonin's a neurotransmitter that plays a very important role in a wide rage of brain functions. In addition to mood control, it helps regulate sleep, perception of pain, body temperature, blood pressure and hormonal activity. Dr. Ellen Weber offers some tactics to increase serotonin:

• Stop to smell the coffee brewing
• Listen to your favorite music on your way to work
• Laugh at everything today -- especially at yourself
• Look at art around you as the artist might enjoy it
• Go for a walk at lunch
• Invite an old friend for dinner
• Give away one of your most successful strategies to a fellow worker
• Stretch...move...breathe deeply
• Remember a time when you were good to you - and repeat it
• Snack on trail mix or something for good energy
• Tell a story or invite one from a younger, less-confident worker
• Plan one thing you most enjoy to do today after work

On the other hand here are some of the things that inhibit peak performance of neurotransmitters:

• Depression
• Drinking
• Drugs
• Oxygen deprivation
• Smoking
• Stress
• Unchallenging environments

Organizations with leaders who see the big picture, alongside younger ones who focus on details, draw from the best of both perspectives. That ups the ante for incredible outcomes.

How will you keep your noodle sparking through a lifetime?

Thought of a day about mobility

Two simple truths:
The World Wide Web is vast, and mobile phones are small.

Low 3G capacity utilisation

Not dumb, but empty pipe

It’ll take a long time for the telecom ''pipes'' to be filled.
Short on incentives for a mass market.

Nokia widgets to charm

Woohy, woohaa, widgets. Hijack !

Andrew Orlowski hits Nokia for its widgets business strategy.
I have to disagree this time with him.

I belive he had mistaken Nokia's Web 2.0 marketing thingie-lingie language and the real reasons coming from the fact that UI concepts tend toward data-centric intefraces ( instead of list-based, now they are becoming more richer ).

I don't like Web 2.0 fancy schmency either, so I agree with him only on the part Nokia hadn't had to mentioned Web 2.0 at all.
But this time, Orlowski in the name of IT security whispers PC bloatware is coming...
We'll see.
I never liked or used widgets on my desktop, but mobile has much more sense, IMHO.

To me, there's real business logic to give web community tools to mobilise more easily their properties etc.

S60 will be software platform that enables the creation of widgets using familiar standards-based Web technologies.
Why uploading html pages ( sometimes ) when you can streamline those data more conveniently, faster and cheaper ?

Widgets will be distributed to users through several channels, one of which is WidSets, a popular consumer Internet service launched by Nokia, which allows users to personalize their mobile Internet experience.

FOLLOW UP:
Microsfot ZenZui bets on widgets
uLocate GPS widgets
GetMobio lifestyle portal
Properazzi widget for real estate

The conclusion:
Enticing vision of what the mobile deck could be if carriers opened their minds to the possibilities of a truly customizable interface. Even if this ether of floating widgets were just the front end to the content portion of a deck, it would be a vast improvement over what we have from any carrier now. First, it lowers the personalization bar so low that almost anyone with a Web connection could be enticed to manage his or her decks from a Web site.

Growing Tech Skills - Removing nofollow

My savvy as a blogger tecchie increased today. I've had a goal to allow follow on comments to really value readers who take time to give feedback. Many bloggers enabled this process, but they use Typepad, WordPress and Moveable Type and I use Blogger. Though I searched, nothing was available for Blogger. Today I saw a sign, U Comment - I Follow on Bob Hruzek's blog. Eureka! Now I've met my goal! Here's how...

I followed the I Follow sign to discover Randa Clay Design. She provides information for a plugin for WordPress, and to disable nofollow on Moveable Type. And here's the jackpot for removing nofollow in Blogger blogs. In addition I discovered information for other widgets I've wanted.

Somehow, accomplishing You Comment - I Follow made my day since it increases value to readers. I'd like to thank the following folks for pushing me in this direction -

Rob Watts

Andy Beard

Cody McKibbean

Ben Yoskovitz

Joanna Young

Frank Roche

Scott McArthur

Freedom for Novelty and Risk

A good performance uses a framework of knowledge. But within that framework there's freedom. Jos van Veldhoven, Artistic Director of the Netherlands Bach Society.

Why is it that some folks are "born" rebels, especially many associated with the arts? A smile comes when I think about this because, in part it's brain related. According to Eric Jensen, the brain rises to challenges and novelty -- too little challenge leads to boredom. So it's not surprising that musicians or artists take foundational works or techniques from a master and put thier footprints on them in innovative ways. Similarly, businesses that cultivate a climate of freedom where they value novelty and risk will likely be successful in tomorrow's marketplace. What does a culture of innovation look like?

As Mr. van Veldhoven appoached Bach's B minor Mass, he did so with the idea that attempts to replicate authenticity stifles "flexibility and sense of spontaneity." No matter if its philosophy, science, education, or business, rules often surface within knowledge frameworks, for the purpose of keeping them "pure." While there's a fine line in going over the edge, many people delight in fresh approaches.

For instance, in a New York Times interview, van Veldhoven said he uses few singers in the choral parts of this Mass, which gives the whole work a very different feel. "I'm very interested in facts," says this Artistic Director, "but I don't want to be a conservator and do exactly what Bach did."

Consider van Veldhoven's approach as you think about where your business is headed..."So many musicians are trained to think of the composer as God, who had the truth in his pen -- one single truth, and only one. The composer isn't God. He's a friend you can talk to." Thoughts...

What If You Used More of Your Gifts and Talents at Work?

Ever reached for those elusive, creative ideas at work? When workers tap more of their multiple intelligences for projects, greater problem solving, productivity and innovation result. What's behind this?...

You've likely seen the term multiple intelligences in several posts, and some people may be asking, "What are multiple intelligences and how do they connect to me?

Howard Gardner of Harvard University was the first to distinguish eight different intelligences which can be located in specific regions of the human brain. Gardner listed six specific requirements for an action to be named as an intelligence.

People're fascinated to learn that intelligence can't realistically be measured through IQ tests since they mainly measure our verbal and logical mathematical skills. Recent findings in research have changed the notion of a g-factor for general intelligence. There's so much more to how you are smart...

Through MRI's, Howard Gardner located eight distinct regions in the brain that correspond to each of the eight intelligences. Here's a brief description of ways the eight play out as they might apply to people at work. Where do you see your strengths? ...

Musical...At work you... often use the rhythm of music in the background to enhance your writing or brainstorming,...create new melodies for sales promotions,... choose music that lifts you up emotionally for iPod selections.

Bodily-Kinesthetic You... rely on gestures and facial expressions as much as words to express and receive ideas,... build mock-ups for projects,... incorporate role playing to solve problems,... run for the fun of it

Naturalistic You ... go outside at times to get inspiration from the natural world,... collect and label specimens and are fascinated by their likenesses and differences,... take leadership in green certifcation to improve facility's inside atmosphere,... conserve and revamp present resources as much as possible,... plan a healthy well balanced diet

Interpersonal You... gain most of your ideas through give and take of discussions in meetings, you enjoy the give and take of teamwork and collaboration, your value and respect for others shines through your sales, marketing and customer service.

Intrapersonal You have vision and you live out the steps to achieve it. Ethics and integrity play a big role in decision making. You may be very passionate about your work and you've learned to deal with frustrations and anger in positive ways.

Verbal-Linguistic You're the person called on to draft final copies of white papers and reports because of your skill to use just the right words. You've developed an vocabulary which you use with acumen. You are easy to talk to and your skills as a speaker shine.

Logical-Mathematical You often break processes down to steps so you can explain these to others. You're very organized since you keep a daily calendar and checklists. You like thinking about probability related to marketing and sales. Plus, you enjoy Soduku puzzles during your break.

Spatial At meetings as people speak and you listen. you doodle the essence of their ideas to remember them later. As you brainstorm, you often sketch pictures. You select icons to represent ideas in reports. The CEO often asks you to develop Media presentations for the firm.

Do you see your strengths in several of these or mainly one or two? For more depth take this Multiple Intelligences Survey for a quick overall picture. If there're intelligences that you'd like to strengthen, good news is that you can rewire your brain just by doing more activities in that intelligence on a regular basis. Intelligences are dynamic and you can grow strengths in any - at any age.

Why not take a few risks and move out of your routine approaches and tap into some new intelligences as you approach tasks? One way to start is by asking a two-footed question. No doubt you'll discover fresh vitality that takes projects over the top. The bonus... you'll enjoy work more, too! Come back and let me know...

Tap Into Your Naturalistic Intelligence

Have you ever been stuck for new ideas as you sit at your desk? The familiarity of your office or cubicle might stifle creative thinking. How so? The basal ganglia, the part of the brain that stores routines and patterns based on daily activities, is not the only well-spring of creativity.

Even though your imagination can take flight as you sit at that desk, unfortunately familiarity can slow you down. What can you do then when you're at your desk and no new ideas come your way? Here's a suggestion - tap into your naturalistic intelligence...

Get outside... even during your lunch hour. The natural world can help spark new insights. Here're a few ways it can benefit you...

1. Fresh air... provides more oxygen to the brain so it functions well. The brain uses 21% of the body's oxygen.

2. Animals, birds, plants and scenery may stir new ideas about projects. The natural world can stimulate you to think differently. These might take the form of metaphors to represent ideas in a new way.

3. Working memory kicks in to "play with" new thoughts and ideas that take life in your mind. The working memory is that part of the brain that works hard to solve challenges and puzzles.

4. The mind relaxes in an environment with less stress. Stress actually shuts down the brain's capacity to reason and problem-solve. Just going outside can bring a shot of Serotonin, a chemical which brings calm and well being to the brain.

5. Movement... stimulates blood flow to the brain, which enhances the oxygen supply.

Next time you feel stale, bored or stuck for ideas while you're sitting at your desk, I suggest you move outside...Maybe your lunch hour is just the time for this. Ready to give it a whirl? Please come back and share what it does for you...

Baroque Music Helps You Focus!

Music is a more potent instrument than any other for education...Plato

Are you a person who is easily distracted? In the midst of a busy day at the office finding creative space to concentrate and forge ahead is a real challenge. Here's a suggestion... it's possible to set up a creative space by playing baroque background music as you work. Not your style? If you're willing to give it a trial, the results may surprise you. Here's why...

In a three year research study, Maya Ruvinshteyn and Leonard Parrino, instructors in math at Essex County College and Rutgers-Newark, found when they played baroque background music in their classes, it made a difference. Here's how...

• 86 % of students surveyed enjoyed class more with baroque background music whereas 76 % of students without any music found the class enjoyable


• 33 % of students found math challenging whereas 46 % in the class without the baroque music found it challenging.

Earlier research findings show that Baroque music enhances learning of foreign languages and improves performance in some types of tests.

Why Baroque Music? Research reveals that Baroque music pulses between 50 to 80 beats per minute. Baroque music "stabilizes mental, physical and emotional rhythms," according to Chris Boyd Brewer, "to attain a state of deep concentration and focus in which large amounts of content information can be processed and learned."

Music affects your brain waves. Slower baroques, such as Bach, Handel, Vivaldi or Corelli, can create mentally stimulating environments for creativity and new innovations. Alpha brain waves originate from the occipital lobe during periods of relaxation. As you relax you can move out of stressors that otherwise impede your creativity.

Dr. Ellen Weber lists ways several music genres affect your brain waves based on Don Campbell's work published in The Mozart Effect.

Here's a sample of Bach's "Air in D," a deeply moving Baroque selection.



I'm shopping today to add to my collection of baroque music...I want to enhance flow... You?

Goals as a Blogger

Jim Walton tagged me to share goals I've set to gain success as a blogger. Since I was with family over Easter his challenge simmered on the backburner of my mind. Simmering helped enhance flavors in the pot. Here's the acrostic that resulted...

B uild Community - I hope to find about 50 new blogs with creative and challenging content. To build community I will link to these newbies to show that I value not only their content, but also the presentation. Ellen Weber, Liz Strauss, Mike Wagner, Chris Cree Anna Farmery and Mike Sansone did that for me so my goal is to do that for others, too. The image at the left depicts community as foundational to success in blogging.

L ink to folks, who take time to comment, in a biweekly post. These links show appreciation for others who add to ideas and research!

O pen to ideas and additional research. I want to learn new skills and approaches to increase my acumen as a writer, community builder, researcher and techie.

G row as a techie. I admit this is not my strength, but the good news is that by practice I can grow more dendrite brain cells as I stretch to learn "How to..." For instance, I want to improve by including Videos and Podcasts.

G ain in ranking. My Google ranking is currently "4." And that shows an increase from the beginning of 2007. Thanks to Mack Collier who started the Z-list meme and others who value what I share and provided links to my blog. To raise my rating also means that I must continue to provide good quality content. A great benchmark to work toward is a "6" by next January. Think I can do it?

E nergize readers and myself through thoughtful content and questions. To do that requires staying current with discoveries about the brain and new ideas presented in the arts. I want readers to leave with practical takeaways that make a difference at work.

R evitalize blogroll. I will begin a subscription to create a more meaningful Blogroll so I can recognize more community members. The current one limits my capability to organize by categories and really expand recognition of others. So I'll update. Quite frankly, Jim, you caught me standing still in this area.

Reflection helped me sort through priorites and examine gaps closely. Now I have clear targets to shoot for!

If it's just about me, Jim, this blog would not amount to too much. It is more about good content, and continually learning how to present it in a way that invites readers to share their wisdom, too. And, most of all, to value their wisdom! I'm humbled that you consider me successful. I write to inspire others to tap the rich resources of their brains! And to help them get more of their multiple intelligences up and running in new frameworks.

In addition to me, Jim tagged Old Dude, and Theo Johnston. I will tag SalondeMaria, Marc Rapp at Uniquely the Epitome, Keystrokes Lisa Gates at Scaffolding for Writers and Steli Efti at SuperCool School.

Croatia ready for 3rd party mobile services

The point of saturation.

Puls, a croatian market research agency, presented findings 2 months ago about croatian mobile habits and use.
I almost forgot about these findings.

They conducted interviews with croatian households ( n= 1.000 people, time frame- January 2007., people over 14 years old, national representative sample ).



Key findings:

- Penetration : 101 % ,

- Usage: 37 % photography, 25 % games, 21 % mp3, 16 % video clips, 13 % radio, 12 % content dowloading, 7 % web browsing, 7 % mobile e-mail

- Males and under 25 years old are using more actively multimedia, music, games and web browsing

For example, T-Mobile Croatia has ARPU of € 27 ( In Germany it has about 21 € ).
Tele2 has the biggest subsciber growth. Vipnet provides videocalling, HSDPA network with 7,2 downlink ( HSPU upgrade ) and is actively making inroads in fixed-mobile convergence with its VIP Homebox service.

Open Source Car

Ugly.

But still, you can modify as you wish but share it with other. ;))

Social signs in your hand

What your mobile phone says about you:

Nokia

Family-minded
Middle aged managers
Balance seekers
Health conscious

Motorola

Fashion conscious
Under 24
Fun seekers
Individualistic

Sony Ericsson

Ambitious young men
Professionals
Success driven
Individualistic

LG

Favourite of mums
Stay-at-home parents
Success driven
Harmony seekers

Samsung

Young women
Career focused
Success driven
Fun seekers

Via: WirelessDuniya and Stuff.co.nz

Buddy Calls

Mobile VOIP. Again.

Nokia Nseries or Eseries WiFi handsets and calls with WiFiMobile software ( S60 3rd ).
Buddy lists will sprung up.
All that even before Skype made any significant inroads in mobile space :))

Mobile Web Certification

Excellence

The folks at dotMobi are partnering with Prometric for Mobile Web Development certification.
Their initiatives are heading toward more attention for ''Mobile Web'' or whatever we might call it.

Bedroom full of laptops

Love and marriage, love and marriage

Woman deserves more attention ( FULL ) than laptop.
Indians are learning this hard way.

Motofone

Easy mobile. 1,2,3...Around 1998.

What if Motorola did have released Motofone in 1998 ?
It would be trendsetter and the best mobile UI of its time.
The growth of mobile telecommunications would be tremendeous ( it was, anyway ).
Just imagine.
Slick, low-cost, simple, big buttons, wide display, call, SMS...

How Do Doctors Think and How Do You?

Do you take time to step back and take a good look at the basis for your decisions? Jerome Groopman, hematologist at Harvard University took an in-depth look at doctors' decision-making and concentrated on what leads to mistakes. Groopman's findings not only teach us how to approach our doctors with a little more savvy, but also prod us to think deeply about decision-making.

You'd be surprised to know that 80% of medical mistakes are the result of logical fallacies, not being aware of all possibilities and communication with the patient. And, 20% result from technical errors such as wrong test results.

Harvard hematologist, Jerome Groopman's curiosity was piqued about doctors' thinking processes when a friend's eight-year-old daughter was misdiagnosed by neurologists and pediatricians. The young girl began to suffer with headaches. Doctors thought stress at home or a sinus condition caused the headaches. But a few months later it was apparent the girl had a brain tumor. Why did doctors draw conclusions and overlook a possibility?

Curiosity led Groopman, also a staff writer for the New Yorker, to research what causes doctors' thinking mistakes...And, you'll find answers to his query in, How Doctors Think, published in March. The book's an engaging and fascinating read that can help doctors improve diagnosis procedures or for patients as they interact with doctors. What's the basis for your critical decisions?

Groopman finds that most errors result from...

Stereotyping - A nervous young woman loses weight. Does that mean she's anorexic?

Cases Seem Similar - A doctor may diagnose a fever and headache as flu during flu season. But could it be meningitis?

Acting Too Quickly - At times doctors choose to do something rather than nothing when in doubt.

Emotions - Groopman found that emotions come into play more than doctors might admit. For instance, if a doctor is fond of a patient he may overlook a deadly disease because he doesn't want it to be true. And on the other hand if patients sense a doctor doesn't like them, they need to go to someone else.

By asking, What else could it be? both doctors and patients can begin to look deeper at problems and make better decisions.

How do you make critical decisions both at a physician's office or...at work?....

3G Stimulation

Finns did it ! Again !

Change the law and adoption goes up.
That's how Finns did for 3G adoption. The results are:

- almost half (40%) already use 3G services and every fourth (25%) is considering their adoption

- the most wanted 3G services are email (60%), map and route services (49%), and Internet (40% )

- According to comparative questionnaire studies, the use of 3G has increased more than six-fold from the previous year's 6 per cent to 40 per cent. Currently, there are more than 700,000 3G phones in use in Finland. A year ago, the number was only 50,000.

- the most wanted were email (60%), map and route services (49%), and Internet (40%). Next most popular were the news (39%), bank (37%), weather (33%), search (27%), music (21%) and television (19%).

From Nokia's mouths

Those bluddy amateurs :)

An interview with Nokia's vice president of Nseries Computers Pekka Pohjakallio about iPhone.

Rare opportunties to hear about iPhone.
He admits Apple implemented some things differently.

"We have been preaching the message of converged multimedia in one device, with lots of use cases and a good experience for the whole life of Nseries. And now Apple have come and said basically the same thing, even if they have implemented some things differently.

And

"They had music, internet, an email deal with Yahoo and a deal with Google, but it is a 2G device, not 3G, which was a surprise to me," he says. "And it's coming first to the US market with Cingular, so let's see. But overall, it's very exciting for us."

But my biggest question for Apple about iPhone is why Apple created a "internet device" running on ISDN speeds ?
How will they connect iTunes library and multimedia rich iPhone without high-speed wirelles tech ?

Nokia 5700

Music phone. Four important buttons.

Mobility thoughts of day

Recent thoughts and question about mobility:

- How will upcoming Apple iPhone handle clicking web links when browsing on tiny device only with a thumb? If there is a list of links, how will screen respond to clicking links and fully precise doing so ?

- Mobile operators want fewer mobile OS. So, is there a space for LiMo, Apple OS and in the future some Google OS ? Basic smartphone OS's are enough or not ? Fast device-to-market is important to them. Third party developers can also benefit from few basic mobile OS's

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Publish

Local production in a globalised world

Reverse-engineered globalisation

Motorola to launch in 2007. a new cell phone fully developed in Brazil.
Why ?
Support of local economy ? Nice try, I guess.
It's interesting development in the global economy.
More of:

Motorola will draw on the technology and software of 600 partners spread throughout Brazil, according to the spokesperson.

Man, it's 600 partners ! Local business and politician dream.
Hard & Soft will be produced in Brazil.

Sonopia

Put your logo on the mobile handset

With Sonopia become MVNO under 10 minutes. Resell mobile phone service to your group/community/users.
Sonopia headquarters are in Kyev and Menlo Park.