Ever Ask -- So What?

A powerful way to tune-up a project, business, or career is to ask -- So what?

This question jolts because your gut answer's often opposite to what you might expect.

But, best part is, So What? can lead to significant change. You can go somewhere if you...

Reflect -- See what's wrong. Keep asking questions and sleep on them if the answer's not there with immediacy.

Adjust -- Figure out how to drill out the rust. If a solution's not clear, ask around -- do some research.

Change -- Do it. Once you see what to do, set up a plan and start on it today.

Actually, I learned the beauty of using So What? the hard way. Earlier in my career I worked in PR. When I finished a piece I thought was great, my boss asked, So What?. It pushed me get to the heart of the matter - pronto! And the redo was entirely different.

A simple question like "So What" can make us exclaim Ouch! at first. But I've discovered it brings results.

Try asking So What? and see what happens... Be sure to tell us about it...