Was that a man... beginning to run across the 390? Instantaneously, I realized the the truck ahead of me was screeching to a halt. I slammed on my brakes, hoping I would not run into the truck... Luckily the car stopped with not a yard to spare.
Surprisingly, the man dashed back to his car with a ladder. Why would someone rush out into speeding traffic on two lanes of a four lane highway to rescue a ladder? We'll never know.
Some leaders take financial risks - venture forth to open a new business, or perhaps leave a solid job to pursue another. Many risk opening doors to opportunity and change. Leaders step up to these challenges to gain the rewards.
Interestingly, some "people are more turned off by losses than they are turned on by gains," according to Craig Fox's research findings. Reward centers in our brain "turn on," not only when we make decisions about potential rewards, but also "turn off" when we think about losing money or whatever it is that we risk.
To take a risk then, involves pushing against fear and hesitation we may encounter to step out. Calculating risks helps to set the pace.
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